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Brand Manager & Creative Team Lead
Leading global creative strategy and visual identity
Elina Uretsky
Rakuten Viber
The Challenge:
Viber’s goal was to drive new installs and boost global brand awareness across digital, social, and in-app platforms - all without a production budget, relying only on in-house resources, stock assets, and our motion team.
​The Approach:
I led the creative strategy, producing all assets in-house and creating tailored content for different age groups and audience segments across 12 markets to boost brand recognition and user growth.
The Impact:
The campaign reached over 12M users, increased brand awareness by 22% in key markets, and generated 280K+ new installs with a 2.33% conversion rate - all in just 4 weeks.
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